Licensing
The granting of permission to use intellectual property rights such as trademarks, patents etc
Distributor must pay Royalties to producer every time the movie is played
90 territories Major studios have offices in all the territories, where as small distributors and independent producers only distribute in there local areas
Distributors must have a license to distribute in these territories; Distributors have to pay producers sums of money depending on how successful the movie is predicted to be.
Once term of the licence is agreed on the Distributors can launch the film -must have good knowledge of market place
Release cycle
 Premier Hype
 DVD production
 Special Movie channel release
 Regional TV release



Consider several elements for Distribution
 Specialised films 10 prints are made and played across the country.
 Main stream films 200 or more prints are made and sent to chains of cinemas around the world.

Press Materials
Above the Line advertising (see earlier posting)
Distributors Send advertising to credible sources first for good reviews.
Cinemas are sent posters to advertise films. The Average size of cinema posters are 30*40 in the UK, in Quad format.
Posters change to make to make them stand out, the variety of way to display them and to make it easier to package and send out.
Film Magazines are the 1st to pick up on a new film release the best place for a new film to be in a magazine is near the Editorial section of the Magazine.
Viral ads spread the news of a new film quicker then other media advertising these are mainly used by smaller companies as large companies make their own PR.
Smaller companies hire PR companies to drum up advertising for their films. Teasers, Pre-releases and websites are also used to increase the popularity of a film.
Digital Distribution
Practice of providing content in a purely digital format which is downloadable via the internet straight to the consumer’s home.
The Quality of film may be affected by compression into a file.
The cost of downloading like this is Expensive but will be reduced in price in the future.
It will become easy to send films in the form computer files to the cinemas across the world as it could be sent via the internet. This will increase popularity which would be good for small companies such as warp films.