Hot Fuzz

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Horror:
 Blood and gore
 Dramatic music
 Monsters
 Murderers
 Knives and other weapons
 Murder
 Torture, Devices and Games
 Full moon
 Deformity
 Decapitation
 Darkness
 Obscure
 Setting
 Set character-Hero

Drama
 Family- Character(s) in Crisis
 Sometimes based on real events
 Realistic characters
 Show people at Best and Worst
 Reveals problems with the world or people
 Normality is Disrupted
 New Equilibrium
 Tension- Mysterious Music

Analysis of GHD Advert

Denotations

In this advertisement the background is dark and in the lower right hand corner there is the GHD logo and a picture of the GHD products which has a golden glow behind them. The foreground of this advert there is three men in skull tee-shirts with skateboards kneeling before a blonde woman in a very revealing red dress, red high heels and a simple gold wristband and necklace. Above her head there are two cherubs holding a golden halo.
On the far right hand side there is some text which is white.

Connotations

In the background of the advertisement darkened image of a flight of stairs which suggests that the scene is set in an underground train station.

The fact that a picture of the products is shown suggests that the producers of these products want the buyer to know what it looks like so they can go out and buy them,
The golden glow behind the products is used to emphasize the importance of the picture. The glow also gives a good contrast of colour as it is very bright in comparison with dark background, like the sun rising at dawn.

The three men appear to be skateboarders kneeing in astonishment at the beauty the GHD products have give to the female subject in the advert.
The women in the advert is wearing a deep red dress which denotes passion and lust that fact that the dress is quit revealing gives it an air of sexuality, the use of gold in the form of jewelry and hair color give off a sense of luxury and grandeur.

The cherubs floating over her head holding a halo which is a symbol of spiritual and holy significance which enthuse sizes the use of the term ‘Urban Angel’ in the text on the right.

Anchorage
The text in the right hand side which says ‘And there she was, an Urban Angel. Made not born.’ Is white which contrasts well with the black background and makes it easy to read but can also be interoperated to mean the clash of good and evil, this links with the scene in the advertisement which give the ad an overall balance (Yin and Yang).
The use of the phrase ‘Made not born’ suggests that she did not look like that before she started using the GHD products and they are what made her into an ‘urban angel’.
The rest of the text below continues on with this theme until it starts to tell the reader what ingredients make the products so special.

Media Presentation

Gaze

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Ability Disability stereotypes

Physical Ability2

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Licensing
The granting of permission to use intellectual property rights such as trademarks, patents etc
Distributor must pay Royalties to producer every time the movie is played
90 territories Major studios have offices in all the territories, where as small distributors and independent producers only distribute in there local areas
Distributors must have a license to distribute in these territories; Distributors have to pay producers sums of money depending on how successful the movie is predicted to be.
Once term of the licence is agreed on the Distributors can launch the film -must have good knowledge of market place
Release cycle
 Premier Hype
 DVD production
 Special Movie channel release
 Regional TV release



Consider several elements for Distribution
 Specialised films 10 prints are made and played across the country.
 Main stream films 200 or more prints are made and sent to chains of cinemas around the world.

Press Materials
Above the Line advertising (see earlier posting)
Distributors Send advertising to credible sources first for good reviews.
Cinemas are sent posters to advertise films. The Average size of cinema posters are 30*40 in the UK, in Quad format.
Posters change to make to make them stand out, the variety of way to display them and to make it easier to package and send out.
Film Magazines are the 1st to pick up on a new film release the best place for a new film to be in a magazine is near the Editorial section of the Magazine.
Viral ads spread the news of a new film quicker then other media advertising these are mainly used by smaller companies as large companies make their own PR.
Smaller companies hire PR companies to drum up advertising for their films. Teasers, Pre-releases and websites are also used to increase the popularity of a film.
Digital Distribution
Practice of providing content in a purely digital format which is downloadable via the internet straight to the consumer’s home.
The Quality of film may be affected by compression into a file.
The cost of downloading like this is Expensive but will be reduced in price in the future.
It will become easy to send films in the form computer files to the cinemas across the world as it could be sent via the internet. This will increase popularity which would be good for small companies such as warp films.

Working Title and Warp Films
Institution and Audiences
AQs

1. Who are Working Title: Working title is a company that produce movies
Who are Warp Films? Warp Films is a company that produces movies
Are they independent or part of a conglomerate? No they are separate companies

2. How does the ownership of the company affect the budgets for film?
The richer the company the better the film is and how fast it is created.

3. Create a list of films that both institutions have produced.

Warp Films Working Films
Scummy man
This is England
Dead man’s shoes
My wrongs


4. Choose one from each list and compare the budgets for these films and how much they made. Dead man’s shoes= £723,000 Bean=$18 million

5. Now choose a Hollywood Blockbuster and research the budget. Saw= $1,200,000

6. Where do Working Title and Warp Films get their funding from?

• Warp films gets a film grant to fund the creation a films
• Working Title gets funds from universal studios
7. In the case of Warp Films, how does the budget affect the genre they use?

8. What is the main appeal of this genre? Give examples. Drama makes the audience relate to the character and want to see what happens to them.

9. Who are the target audience for Working Title and Warp Films? Young couples and young men and women.

10. What is the main genre of the films Working Title produce? Action, Drama and Comedy.

Shane Meadows
It’s about story not the actors
A movie does not need a big budget to do well and it reduces the risk of a massive loss when it hits the cinemas. Actors and producer have to work together in order to make it a great film.

Sorry I missed Tuesdays lesson I had to go to the Doctors as I injured my leg and had to take blood tests.

Working Title and Warp Films
Institution and Audiences
AOs

1. Who are Working Title: Working title is a company that produce movies
Who are Warp Films? Warp Films is a company that produces movies
Are they independent or part of a conglomerate? No they are separate companies

2. How does the ownership of the company affect the budgets for film?
The richer the company the better the film is and how fast it is created.

3. Create a list of films that both institutions have produced.

Warp Films Working Films
Scummy man
This is England
Dead man’s shoes
My wrongs


4. Choose one from each list and compare the budgets for these films and how much they made. Dead man’s shoes= £723,000 Bean=$18 million

5. Now choose a Hollywood Blockbuster and research the budget. Saw= $1,200,000

6. Where do Working Title and Warp Films get their funding from?

• Warp films gets a film grant to fund the creation a films
• Working Title gets funds from universal studios
7. In the case of Warp Films, how does the budget affect the genre they use?

In the case of Warp films if they have a low budget they....

8. What is the main appeal of this genre? Give examples. Drama makes the audience relate to the character and want to see what happens to them.

9. Who are the target audience for Working Title and Warp Films? Young couples and young men and women.

10. What is the main genre of the films Working Title produce? Action, Drama and Comedy.

Budgets
Hot Fuzz £8,000,000
Dead man's shoes £723,000