Analysis of GHD Advert

Denotations

In this advertisement the background is dark and in the lower right hand corner there is the GHD logo and a picture of the GHD products which has a golden glow behind them. The foreground of this advert there is three men in skull tee-shirts with skateboards kneeling before a blonde woman in a very revealing red dress, red high heels and a simple gold wristband and necklace. Above her head there are two cherubs holding a golden halo.
On the far right hand side there is some text which is white.

Connotations

In the background of the advertisement darkened image of a flight of stairs which suggests that the scene is set in an underground train station.

The fact that a picture of the products is shown suggests that the producers of these products want the buyer to know what it looks like so they can go out and buy them,
The golden glow behind the products is used to emphasize the importance of the picture. The glow also gives a good contrast of colour as it is very bright in comparison with dark background, like the sun rising at dawn.

The three men appear to be skateboarders kneeing in astonishment at the beauty the GHD products have give to the female subject in the advert.
The women in the advert is wearing a deep red dress which denotes passion and lust that fact that the dress is quit revealing gives it an air of sexuality, the use of gold in the form of jewelry and hair color give off a sense of luxury and grandeur.

The cherubs floating over her head holding a halo which is a symbol of spiritual and holy significance which enthuse sizes the use of the term ‘Urban Angel’ in the text on the right.

Anchorage
The text in the right hand side which says ‘And there she was, an Urban Angel. Made not born.’ Is white which contrasts well with the black background and makes it easy to read but can also be interoperated to mean the clash of good and evil, this links with the scene in the advertisement which give the ad an overall balance (Yin and Yang).
The use of the phrase ‘Made not born’ suggests that she did not look like that before she started using the GHD products and they are what made her into an ‘urban angel’.
The rest of the text below continues on with this theme until it starts to tell the reader what ingredients make the products so special.