Analysis of Opening scene
From Diagnosis Murder

Genre: Mystery/ Medical crime drama.
Set in Community General Hospital (fictional)

Characters: Dr. Mark Sloan, Lieutenant Detective Steve Sloan, Dr. Amanda Bentley, Dr. Jesse Travis, Norman Briggs, Nurse Delores Mitchell.

Story: Before the opening sequence of the episode it starts with a scene were Amanda is finishing an autopsy when she Dr Travis enters to see how she is doing he then leaves then she is attack by a supposedly dead man that was lying on autopsy table, as she begins recording her preliminary finding on what killed him.
The opening sequence of Diagnosis murder consists of a number of police, medical and criminal equipment crossing the screen in the form of a pan shot in slow motion (knife, rubber gloves, police badge, etc). During this the background is white with faded ambulance lights in the centre it then a magnifying glass appears in the middle of the screen and the lens is replaced by clips from other episodes in the series, , these are used to allow the audience to identify the characters (and the actors that play them) in the episode to come, This also allows the audience to see some of the exciting events that take place in the series.
The background falls away to reveal an orange background with a heart monitor reading running across it then returns to the plan white background. At the end of this sequence the magnifying glass fades out of the shot then returns in its practical fashion as it magnifies the letters on an eye test to reveal the name of the main character Dick Van Dyke and the Title Diagnosis Murder and then zooms in on the title.

Camera shots: Pan Shot, close up, mid shot, zoom
Props: The objects used at the beginning of the sequence are linked to the three themes of the show,
1. Crime – Knife, Playing cards, Gun, etc
2. Medicine – Blood pressure device, rubber gloves, X-ray, etc
3. Justice (Police) – Hand cuffs, Badge, Gun, etc

Tone: Bright clean white background adds to the tone of the sequence and might be linked the classic stereotype of a Pristine Hospital ward.
Editing: The editing on this sequence is fast paced and may refer to the fast paced life of the characters in the show.

Music: The constant up and down rhythm of the music through out the sequence might be linked to the rhythm of the human heart as it beats or the ups and downs of the story line.
The end of the music might represent death or the end of the story as it is also played at the end of the episode. Played by a Piano and Brass instruments, with some use of sound manipulation software.

http://www.youtube.com/watch?v=r-555gY1vKM

Three Gables

Mystery
Sherlock Holmes
From 4:00 to 7: 15

Characters
Old Women (Marry Maberley) – in a grey dress with white trim
Mystery Women (Isadora Klein) – with big brown hair in a Black carriage with golden frame, wearing white dress with white or grey shawl, gold earrings and Beauty spot bottom right on chin
Sherlock Holmes – Main character, Famous Detective (Hero)
Dr. John Watson-(Helper) well known practitioner of Medical and Forensic science, wears Grey overcoat with white shirt
Mrs Hudson- House keeper
Steve Dixie- (Boxer) Hired goon, Dark skin with Black moustache: Wears brown striped hat, light brown jacket, with a plain grey shirt and red handkerchief in left Jacket pocket.
Sir Duncan Maberley- (Dead) Writer, partakes in sports, Blonde hair, Black overcoat and white shirt.
Duke of Lawmand- Blonde curly hair

Camera work
Shot reverse shot- used during conversations
Close-up – used to put enthuses on a person’s emotions or an object of importance
Pan Shot- Used to put enthuses on someone or something
Mid shot - Show all characters involved in the scene.
Over the shoulder - used during conversations to emphasis on the faces of the character
Wide angle shot –establishing the location

Story
The story starts with an elderly women tending to her garden then there is a pan shot to a lady in a carriage that pulls away, then it cuts to the scene of Watson and Mrs Hudson entering Sherlock Holmes room to find the room in a mess and Holmes being held up against the window By Steve Dixie name known to Holmes. Dixie proceeds to threaten Holmes not to go to Harrow. When Holmes questions him about a murder at the Howburn Bar he denies involvement, Holmes mentions the name Barney Stockdale then Dixie is removed by Mrs Hudson. Holmes then gives a letter to Watson which he reads then it cuts back to the Garden and pan shot to a old wooden sign marked Three Gables .Holmes then announces that this meeting with Steve Dixie has intrigued him and they set off for Harrow. The final shot is a wide angle shot as Holmes and Watson walking toward the House.

Music
At the beginning of the clip there is Non Diegetic music playing over the scene.
Lighting
The main source of light comes from the sun shining through the window this gives the scenes a more natural warmth and old fashioned feel.
http://www.youtube.com/watch?v=kToBuwEo82E

Hot Fuzz

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Horror:
 Blood and gore
 Dramatic music
 Monsters
 Murderers
 Knives and other weapons
 Murder
 Torture, Devices and Games
 Full moon
 Deformity
 Decapitation
 Darkness
 Obscure
 Setting
 Set character-Hero

Drama
 Family- Character(s) in Crisis
 Sometimes based on real events
 Realistic characters
 Show people at Best and Worst
 Reveals problems with the world or people
 Normality is Disrupted
 New Equilibrium
 Tension- Mysterious Music

Analysis of GHD Advert

Denotations

In this advertisement the background is dark and in the lower right hand corner there is the GHD logo and a picture of the GHD products which has a golden glow behind them. The foreground of this advert there is three men in skull tee-shirts with skateboards kneeling before a blonde woman in a very revealing red dress, red high heels and a simple gold wristband and necklace. Above her head there are two cherubs holding a golden halo.
On the far right hand side there is some text which is white.

Connotations

In the background of the advertisement darkened image of a flight of stairs which suggests that the scene is set in an underground train station.

The fact that a picture of the products is shown suggests that the producers of these products want the buyer to know what it looks like so they can go out and buy them,
The golden glow behind the products is used to emphasize the importance of the picture. The glow also gives a good contrast of colour as it is very bright in comparison with dark background, like the sun rising at dawn.

The three men appear to be skateboarders kneeing in astonishment at the beauty the GHD products have give to the female subject in the advert.
The women in the advert is wearing a deep red dress which denotes passion and lust that fact that the dress is quit revealing gives it an air of sexuality, the use of gold in the form of jewelry and hair color give off a sense of luxury and grandeur.

The cherubs floating over her head holding a halo which is a symbol of spiritual and holy significance which enthuse sizes the use of the term ‘Urban Angel’ in the text on the right.

Anchorage
The text in the right hand side which says ‘And there she was, an Urban Angel. Made not born.’ Is white which contrasts well with the black background and makes it easy to read but can also be interoperated to mean the clash of good and evil, this links with the scene in the advertisement which give the ad an overall balance (Yin and Yang).
The use of the phrase ‘Made not born’ suggests that she did not look like that before she started using the GHD products and they are what made her into an ‘urban angel’.
The rest of the text below continues on with this theme until it starts to tell the reader what ingredients make the products so special.

Media Presentation

Gaze

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Ability Disability stereotypes

Physical Ability2

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Licensing
The granting of permission to use intellectual property rights such as trademarks, patents etc
Distributor must pay Royalties to producer every time the movie is played
90 territories Major studios have offices in all the territories, where as small distributors and independent producers only distribute in there local areas
Distributors must have a license to distribute in these territories; Distributors have to pay producers sums of money depending on how successful the movie is predicted to be.
Once term of the licence is agreed on the Distributors can launch the film -must have good knowledge of market place
Release cycle
 Premier Hype
 DVD production
 Special Movie channel release
 Regional TV release



Consider several elements for Distribution
 Specialised films 10 prints are made and played across the country.
 Main stream films 200 or more prints are made and sent to chains of cinemas around the world.

Press Materials
Above the Line advertising (see earlier posting)
Distributors Send advertising to credible sources first for good reviews.
Cinemas are sent posters to advertise films. The Average size of cinema posters are 30*40 in the UK, in Quad format.
Posters change to make to make them stand out, the variety of way to display them and to make it easier to package and send out.
Film Magazines are the 1st to pick up on a new film release the best place for a new film to be in a magazine is near the Editorial section of the Magazine.
Viral ads spread the news of a new film quicker then other media advertising these are mainly used by smaller companies as large companies make their own PR.
Smaller companies hire PR companies to drum up advertising for their films. Teasers, Pre-releases and websites are also used to increase the popularity of a film.
Digital Distribution
Practice of providing content in a purely digital format which is downloadable via the internet straight to the consumer’s home.
The Quality of film may be affected by compression into a file.
The cost of downloading like this is Expensive but will be reduced in price in the future.
It will become easy to send films in the form computer files to the cinemas across the world as it could be sent via the internet. This will increase popularity which would be good for small companies such as warp films.

Working Title and Warp Films
Institution and Audiences
AQs

1. Who are Working Title: Working title is a company that produce movies
Who are Warp Films? Warp Films is a company that produces movies
Are they independent or part of a conglomerate? No they are separate companies

2. How does the ownership of the company affect the budgets for film?
The richer the company the better the film is and how fast it is created.

3. Create a list of films that both institutions have produced.

Warp Films Working Films
Scummy man
This is England
Dead man’s shoes
My wrongs


4. Choose one from each list and compare the budgets for these films and how much they made. Dead man’s shoes= £723,000 Bean=$18 million

5. Now choose a Hollywood Blockbuster and research the budget. Saw= $1,200,000

6. Where do Working Title and Warp Films get their funding from?

• Warp films gets a film grant to fund the creation a films
• Working Title gets funds from universal studios
7. In the case of Warp Films, how does the budget affect the genre they use?

8. What is the main appeal of this genre? Give examples. Drama makes the audience relate to the character and want to see what happens to them.

9. Who are the target audience for Working Title and Warp Films? Young couples and young men and women.

10. What is the main genre of the films Working Title produce? Action, Drama and Comedy.

Shane Meadows
It’s about story not the actors
A movie does not need a big budget to do well and it reduces the risk of a massive loss when it hits the cinemas. Actors and producer have to work together in order to make it a great film.

Sorry I missed Tuesdays lesson I had to go to the Doctors as I injured my leg and had to take blood tests.

Working Title and Warp Films
Institution and Audiences
AOs

1. Who are Working Title: Working title is a company that produce movies
Who are Warp Films? Warp Films is a company that produces movies
Are they independent or part of a conglomerate? No they are separate companies

2. How does the ownership of the company affect the budgets for film?
The richer the company the better the film is and how fast it is created.

3. Create a list of films that both institutions have produced.

Warp Films Working Films
Scummy man
This is England
Dead man’s shoes
My wrongs


4. Choose one from each list and compare the budgets for these films and how much they made. Dead man’s shoes= £723,000 Bean=$18 million

5. Now choose a Hollywood Blockbuster and research the budget. Saw= $1,200,000

6. Where do Working Title and Warp Films get their funding from?

• Warp films gets a film grant to fund the creation a films
• Working Title gets funds from universal studios
7. In the case of Warp Films, how does the budget affect the genre they use?

In the case of Warp films if they have a low budget they....

8. What is the main appeal of this genre? Give examples. Drama makes the audience relate to the character and want to see what happens to them.

9. Who are the target audience for Working Title and Warp Films? Young couples and young men and women.

10. What is the main genre of the films Working Title produce? Action, Drama and Comedy.

Budgets
Hot Fuzz £8,000,000
Dead man's shoes £723,000

Prelim

Magazine
The magazine conventions followed by my magazine are it has a Mast Head.
It has an image that takes up the whole background this image appeals to the target audience, we have used Sub headings to tell the reader what’s in my magazine.

In my magazine I broke these conventions
Does not contain any plugs or lures
Does not contain any offers on items or products
We did not use a strap line

We used different font sizes and colours to appeal to my target audience.
Blue, White etc.
Film

The scene is typical of a Soap as it contains lots of characters in a variety of did scenarios throughout the scene

The camera angles we used were mid shot, Two Shot, close-up,

Are recreation was not very totally accurate as we had smaller amount of people in the group then character in the actual scene.

We successfully
We failed to

I have learnt that the mise en scene

The main lighting used in the scene came from the sun shining through the window.

I have learnt that it is difficult to re-act out a scene and get it right if you don’t use the same camera shot correctly.

We need to work harder on the filming half of our project because

We need to work harder on the editing half of our project because we don’t quite know how to use every effect yet.

My practice media video was hilarious, sorry about that.

Media

my practice video was hilarious, sorry about that.